See every fraud signal,
act on it in real time
GuardPPC combines trap-based detection, flexible blocking, forensic evidence, and Google Ads sync so your team can find invalid traffic, prove it, and stop it faster.
detection traps
Bot, IP, fingerprint, referrer, behavioral, and timing traps feed every fraud score.
response actions
Block on the spot, challenge with CAPTCHA, or route suspicious visitors to a custom redirect flow.
forensic surfaces
Traffic logs, session replays, heatmaps, and intelligence testers give teams proof behind every decision.
geo control layers
Country and U.S. state rules let you allow, block, or route traffic with more precision.
Real-Time Fraud Detection
Every click is scored in real time using a trap-based detection engine that combines device, browser, IP, referrer, and behavioral evidence.
Fraud Scoring Engine
Each visit receives a fraud score and risk level so teams can act on clear thresholds instead of raw logs alone.
Bot and Automation Detection
Catch search bots, AI crawlers, headless browsers, automation frameworks, SEO crawlers, and scripted click traffic.
Fingerprint Analysis
Detect WebDriver, Canvas and WebGL anomalies, timezone mismatches, spoofed platforms, disabled cookies, and other device-level red flags.
Behavioral Attention Signals
Use cursor movement, dwell time, scroll depth, click cadence, and window focus behavior to separate real visitors from passive or synthetic sessions.
Blocking and Enforcement
GuardPPC turns fraud findings into live controls that can be tuned by risk, category, trap, geography, or manual exclusion rules.
Risk, Category, or Trap-Level Rules
Block by overall risk, by fraud category, or by specific trap definitions depending on how strict you want each site to be.
Multiple Response Actions
Choose between hard blocking, CAPTCHA challenges, or custom redirects so the response matches the confidence and business context.
Country and State Geo Controls
Use blocklists or allowlists for countries and U.S. states when targeting, compliance, or risk conditions demand tighter regional control.
IP Lists and Organic Exclusions
Maintain manual IP blocklists or allowlists and skip certain organic or no-referrer traffic patterns to reduce false positives.
Traffic Intelligence and Enrichment
Every click can be enriched with the context needed to understand quality, trace source patterns, and prioritize the right action.
Geo, ISP, and ASN Enrichment
Resolve country, region, city, timezone, ISP, organization, ASN, and IP type for stronger fraud investigations and reporting.
Browser, OS, and Device Detection
Understand which browsers, operating systems, and device classes drive suspicious behavior or campaign waste.
Referrer and Source Analysis
Inspect suspicious referrers, invalid domains, parking traffic, disposable sources, and other low-quality inbound patterns.
Content and Quality Signals
Enrichment workflows can flag unsafe or low-quality context so teams understand not only who clicked, but what traffic environment produced it.
Forensics and Evidence
GuardPPC gives teams the forensic surfaces needed to verify why traffic was flagged and show stakeholders the evidence.
Session Replays
Replay suspicious sessions with full event streams to inspect cursor behavior, scrolling, timing, and click patterns.
Heatmaps and DOM Snapshots
Visualize where suspicious visitors click and reconstruct the page context around those interactions for better root-cause analysis.
IP, User-Agent, and Domain Testers
Run point-in-time investigations on IPs, user agents, and domains to see risk signals, triggered traps, DNS data, and related intelligence.
Access Log Analysis
Parse server or CDN logs to identify fraud patterns when teams need to work backward from infrastructure-level evidence.
Analytics and Reporting
The platform pairs real-time monitoring with reporting workflows that help marketing, operations, and fraud teams stay aligned.
Live Dashboard and Risk Breakdowns
Monitor total clicks, valid traffic, fraud, blocked traffic, challenge counts, and risk distribution from one operational view.
Detailed Traffic Logs
Review every click with IP, browser, OS, device, location, referrer, score, triggered traps, attention metrics, and exclusion status.
CSV Exports and Evidence Packs
Export fraud investigations with the context teams need for audits, internal reviews, or escalations back to ad platforms.
Scheduled Reports
Send recurring fraud summaries to stakeholders so performance, finance, and operations teams see the same recovery story.
Integrations and Scale Controls
GuardPPC is built to fit real account operations, from native Google Ads sync to multi-site rollout controls and plan-based limits.
Google Ads Sync
Connect Google Ads, review campaigns, and push IP exclusions or audience-based actions back into ad-account workflows.
Audience Exclusion Lists
Create exclusion audiences and sync them to supported ad workflows so fraud findings can influence future targeting.
Trap Profiles for Multi-Site Rollout
Save configuration snapshots and reuse them across websites so teams can scale detection rules consistently.
Usage, Team, and Retention Controls
Manage plan entitlements for clicks, heatmaps, session recordings, team seats, Google Ads accounts, and retention windows.
How GuardPPC fits the workflow
Product teams, performance marketers, and fraud analysts use GuardPPC as one continuous loop: find suspicious traffic, verify it, decide what to do, and push the response into live campaign operations.
Ingest each click, enrich it, score it, and trigger the trap evidence that explains the risk.
Review logs, replay sessions, test suspicious IPs, and inspect heatmaps to validate what happened.
Block, challenge, redirect, geo-filter, or exclude traffic based on the rules that fit your campaigns.
Push exclusions and reports into the workflows your ad, fraud, and stakeholder teams already use.
Built for real campaign operations
Everything on the platform is designed to connect detection, evidence, account controls, and reporting instead of forcing teams to stitch together separate tools.
Ready to move from traffic guesswork to evidence?
Try GuardPPC free.
Detect suspicious clicks, review the proof, and sync the response back into live campaign operations.