Terms of Service

1. Acceptance and key definitions

By accessing GuardPPC or creating an account, you agree to these Terms on behalf of yourself or the business you represent. If you are accepting these Terms for an organization, you confirm that you have authority to bind that organization.

• Service. The GuardPPC website, application, connected integrations, detection logic, reporting dashboards, session evidence, alerts, and exclusion-sync workflows we provide.
• Account. A registered GuardPPC workspace or login used to access the service, settings, billing, and reports.
• Customer data. Campaign, click, session, device, browser, IP, referrer, exclusion, and related business data submitted to or collected by GuardPPC so we can operate the service for you.
• Ad platforms. Supported third-party advertising or analytics platforms that you connect to GuardPPC, such as Google Ads, Meta, or Microsoft advertising services.

2. Eligibility, registration, and account security

You must provide accurate, current registration information and keep it updated. GuardPPC may reject, suspend, or remove accounts that are incomplete, misleading, abusive, or inconsistent with these Terms.

• Credential security. You are responsible for safeguarding login credentials, controlling workspace access, and notifying GuardPPC promptly if you suspect unauthorized access or compromise.
• Internal users. You are responsible for the actions of employees, contractors, agencies, and any other users invited into your workspace.
• Support access. When reasonably necessary to troubleshoot billing, implementation, or platform issues, GuardPPC personnel may access account data using least-privilege controls.

3. Service use, customer responsibilities, and restrictions

During an active subscription or trial, GuardPPC grants you a limited, non-exclusive, non-transferable right to use the service for your internal business operations in accordance with these Terms and any applicable order, plan, or workspace limits.

• Lawful implementation. You may deploy GuardPPC only on properties, campaigns, and accounts you own or control and only in ways permitted by applicable law and the relevant ad platform.
• Customer obligations. You are responsible for confirming that your notices, consents, and campaign practices support your use of tracking, replay, device, and click-quality analysis features.
• Restricted conduct. You may not reverse engineer the service, interfere with platform security, scrape non-public areas, resell the service without authorization, or use GuardPPC to violate privacy, advertising, or intellectual property laws.
• Outputs and decisions. You remain responsible for how you act on GuardPPC alerts, scores, exclusions, and recommendations, including campaign or compliance decisions based on those outputs.

4. Subscriptions, billing, trials, and cancellation

Paid GuardPPC plans are billed in advance on the monthly, annual, or other billing interval presented during purchase. Unless a separate order form states otherwise, subscriptions renew automatically until canceled.

• Trials and promotional access. Free trials or promotional offers may be subject to feature, workspace, or time limits. Unless stated otherwise on the signup flow or order form, a trial does not create a perpetual right to free access.
• Fees and renewal. You authorize GuardPPC and our payment providers to charge the payment method associated with your account for recurring subscription fees, overages, taxes, and other agreed charges when due.
• No partial-period refunds. Except where required by law or expressly approved by GuardPPC, fees already paid for the current billing period are non-refundable and cancellations take effect at the end of the current prepaid term.
• Failure to pay. If payment is late or cannot be collected, we may suspend features, pause integrations, revoke access, or terminate the account after reasonable notice.

5. Integrations and third-party services

GuardPPC depends on third-party ad platforms, analytics services, hosting providers, payment processors, and communication tools. Your use of those services is governed by the separate terms and policies of those providers.

• Connected accounts. You are responsible for maintaining valid permissions and lawful access for any ad account, analytics property, or integration you connect to GuardPPC.
• Platform changes. Third-party platforms may change their APIs, policies, data fields, or exclusion rules at any time, which can affect the availability or behavior of related GuardPPC features.
• Third-party relationships. GuardPPC is not responsible for media spend, campaign delivery, platform suspensions, or contractual disputes between you and any third-party provider.

6. Ownership, intellectual property, and feedback

GuardPPC and its licensors retain all rights, title, and interest in the service, software, models, workflows, reports format, documentation, branding, and other platform materials, other than the customer data you submit to the service.

• Customer data ownership. As between the parties, you retain rights in your customer data, subject to the rights you grant GuardPPC to host, process, analyze, and transmit that data to operate the service.
• Service improvements. GuardPPC may use aggregated, de-identified, or otherwise non-personal information to improve detection models, reporting quality, service reliability, and product performance.
• Feedback. If you provide GuardPPC with product suggestions, feedback, or implementation ideas, we may use them without restriction or payment obligation.

7. Warranties and disclaimers

To the fullest extent permitted by law, the GuardPPC website and service are provided on an as-is and as-available basis. GuardPPC disclaims all implied warranties, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

• Availability. We do not guarantee uninterrupted or error-free availability and may change, suspend, or discontinue features when needed for maintenance, security, legal compliance, or product updates.
• Detection outcomes. GuardPPC provides decision support and automated controls based on signals, rules, and models, but it does not promise specific savings, conversion rates, ROAS, or fraud-detection outcomes.
• Third-party dependencies. We are not responsible for failures caused by ad platforms, internet providers, browsers, customer code changes, or other third-party infrastructure outside our reasonable control.

8. Liability limits and indemnity

To the fullest extent permitted by law, GuardPPC will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, lost business opportunities, or advertising losses arising from or related to the service.

Except for liabilities that cannot be limited under applicable law, GuardPPC’s total aggregate liability for claims arising out of or related to these Terms will not exceed the amount you paid to GuardPPC for the service during the twelve months before the event giving rise to the claim.

• Your indemnity. You agree to defend, indemnify, and hold GuardPPC harmless from claims, losses, and expenses arising from your misuse of the service, your connected campaigns or content, your violation of law, or your breach of these Terms.
• Exceptions. Nothing in these Terms limits either party’s liability for fraud, willful misconduct, death or personal injury caused by negligence, or other liabilities that cannot be excluded by law.

9. Privacy and data processing

Your use of GuardPPC is also governed by our privacy and data-processing documents, which describe how we handle personal information, customer data, and processor obligations when providing the service.

See our Privacy Policy, Data Processing Agreement, GDPR Information, and Data Security pages for additional detail.

10. Governing law, disputes, and updates

These Terms are governed by the laws that apply to the GuardPPC contracting entity and the customer relationship, without regard to conflict-of-law rules, except where mandatory consumer or privacy laws require otherwise.

• Dispute process. Before filing a formal claim, both parties agree to try to resolve the dispute through good-faith discussions. If that fails, disputes may be brought in the courts or other dispute forums identified in the applicable order form or required by law.
• Severability and waiver. If one provision of these Terms is unenforceable, the remainder will stay in effect. A failure to enforce one provision is not a waiver of later enforcement.
• Changes to the Terms. GuardPPC may update these Terms from time to time. If we make a material change, we will update the revision date on this page and may provide additional notice through the service or by email.

11. Contact GuardPPC

For questions about these Terms, billing, account cancellation, or enterprise contracting, email hello@guardppc.com or contact GuardPPC through the website before using the service for a regulated or high-risk deployment.